Spoky Vision

The Problem with Traditional PR

Press relations have long been the domain of agencies and publicists—a world of gatekeepers, high costs, and unpredictable results. For founders, especially those of early-stage startups or independent creators like musicians, this model is often inaccessible or unaligned with their needs. Agencies typically require hefty retainers, yet many deliver templated pitches, sporadic results, and a disconnect between the founder’s story and how it’s shared.

As founders ourselves, we’ve experienced this first-hand. We poured significant resources into a traditional PR campaign, only to feel like our voice was lost in translation. What we got back didn’t feel personal, dynamic, or reflective of the passion and purpose behind our venture. And that’s when we asked ourselves: ‍

What if founders could own their PR journey?

To learn more about our story and how Spoky came to life, check out our article: How Spoky Was Born: The Need for Founder-Led PR.

The Vision of Founder-Led PR

Founder-led PR is about more than saving money—it’s about authenticity, empowerment, and connection. Founders have a unique voice, a deep understanding of their story, and a personal stake in its success. These elements, when paired with the right tools and guidance, can lead to more meaningful and effective press relations.

We envision a future where founders don’t have to rely on intermediaries to tell their stories. Instead, they can directly engage with journalists, craft narratives that resonate, and build lasting relationships—all while maintaining full control over how their brand is represented in the media.

How Spoky Supports Founder-Led PR

At Spoky, our mission is to make this vision a reality by providing the tools, insights, and assistance founders need to achieve their PR goals. Spoky is designed to be more than a software platform; it’s a PR assistant, strategist, and connector rolled into one.

The Future of Spoky

Here’s how we envision and have already realized that Spoky will supports founders every step of the way:

1. ✅ Curated News Feed:
   Founders often don’t know where to start when it comes to identifying media opportunities. Spoky changes that with a news feed tailored to your company’s niche, values, and vision. By surfacing relevant articles and media outlets, Spoky ensures you always know where your story fits.
2. ✅ AI-Powered Responses:
   Crafting the perfect pitch can be daunting. Spoky analyzes the context of an article and generates polished, personalized responses to help you approach journalists with confidence. These AI-generated templates align with your brand’s tone, ensuring your outreach feels genuine and compelling.
3. Actionable Guidance:
   PR isn’t just about sending emails; it’s about building relationships. Spoky will offer step-by-step advice on how to follow up, refine your narrative, and adapt to different journalists and platforms. Whether you’re reaching out for the first time or maintaining an ongoing dialogue, Spoky has your back.
4. Measurable Results:
   Founders need to know what’s working and where to adjust. Spoky will help you track your outreach efforts, providing insights into open rates, engagement, and press coverage—empowering you to fine-tune your strategy.

Why Spoky Matters

The democratization of PR is overdue. Founders and musicians shouldn’t need deep pockets or insider connections to tell their stories. With Spoky, we’re leveling the playing field—giving every founder the ability to share their vision, build meaningful media relationships, and take their ventures to new heights.

Our dream is simple: to be the go-to resource for founder-led PR. To give you the confidence, clarity, and tools you need to make your mark in the media—on your own terms.

The future of PR is personal, accessible, and powered by founders. With Spoky, it’s within reach.