Our Story

Our Story

We started Spoky because we faced the same challenge you might be dealing with right now. When we set out to promote a venture and bring it into the conventional media spotlight, we hired a press agency. The result? A $5,000 bill for a handful of press clippings and a generic prewritten response that led to just one interview. Frustrated and inspired, we knew there had to be a better way.

AI is transforming the way we work, communicate, and share stories. We saw an opportunity to reimagine press relations entirely—giving founders and musicians the tools to take control of their narratives. Enter Spoky, a platform built for Founder-Led PR. It’s a vision centered on empowering founders to tell their own stories, ensuring authenticity, control, and cost-effectiveness. Want to dive deeper into our approach? Read more about our philosophy here.

What is Spoky?

We envisioned Spoky as your "spokesperson in your pocket"—a lightweight, AI-powered solution to navigate the world of press relations effectively. Here’s how it works:

1. Curated News Feed:
   Spoky delivers a personalized news feed tailored to your business or musical brand. It surfaces articles relevant to your industry, your company's goals, and how you want to position yourself.
2. AI-Powered Summaries:
   Each article comes with a concise overview so you can quickly grasp its relevance. No more endless scrolling or hunting for useful media leads.
3. Smart Response Templates:
   With one click, Spoky generates pre-written responses tailored to the journalist’s style and the context of the article. These templates are customized based on your company's description and tone, making it easy to respond confidently and professionally.

Why Spoky?

Traditional PR is expensive, time-consuming, and often leaves founders feeling disconnected from their own stories. Spoky flips the script. With Spoky, you can:

• Save Thousands: Replace costly press agencies with a platform that gives you the tools for a fraction of the cost.
• Stay in Control: Decide who to approach and what story to tell. Spoky puts the power back in your hands.
• Leverage AI Smarts: Spoky understands your goals and helps you communicate them effectively, delivering the right message to the right journalist at the right time.

Our Mission: Making PR Accessible

Spoky was born out of a belief that founders and musicians shouldn’t have to rely on traditional gatekeepers to share their stories. By making press relations simple, affordable, and founder-driven, we’re unlocking opportunities for businesses and creators everywhere to shine in the media.

Take control of your story. Let Spoky be your partner in press success.

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